It seems like (due to marketing) the hype, if you will, has lessened a bit with optimum, at least that’s what YouTube would have me believe. I have watched a lot of reviews on other products, most comparing to ONR, and the biggest ones that seem to be claimed as ‘better’ seem to revolve around Yvan now promoting a competing product.
I’m new to the optimum consumer line, and I continue to be impressed with ONR and OCW. With ONR specifically I haven’t tried any competitors, because it’s affordable and works exactly as it’s supposed to, so I’m not honestly sure what ‘better’ would look like. It’s tried and true and just works! I’m looking at my gallon of car was soap and wondering what I’m going to do with it as I think I did my last traditional wash today, hopefully ever (so much work, so much stuff!).
I think with ONR people have gotten wrapped up with the lubricity feeling with the wash media. Thinking that another one is better because it feels more slick. That not necessarily true, as we know, and unless ONR is scratching, then it must be slick enough! I have yet to really see someone complain about scratches with ONR in any of the reviews I’ve read or watched.
It’s hard to see a company as trendy and popular when they don’t have a steady stream of new products for you tubers to play with. It’s so easy to get the itch to constantly use something different. It is something that makes this a good trustworthy company though, IMO.