Ron@Optimum

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Everything posted by Ron@Optimum

  1. Ron@Optimum

    Optimum's Company Mentality

    honestly, shrinking was a necessary thing. IMO the staff growth was due to increased sales and potential new product lines, but also because Dr G was ill and could not longer manage the day to day. I was out of the loop in Arkansas and had little interaction with HQ. David made decisions (and allowed decisions to be made) while he was under treatment, that were premature, risky, not his usual MO. Once reasonably healthy he reacted to those decisions and instituted a variety of business moves, some he probably regretted, but others absolutely necessary. He is in full control now and I expect increased staffing in the future, but he will build slowly due to past mistakes. David is slow to trust and some recent history has reinforced that feeling. I'm fortunate that he trusts me, mainly because we have a long history, I'm loyal, have no ulterior motives, and don't need this job. I'm a lucky dude!
  2. Ron@Optimum

    Optimum's Company Mentality

    I'm actually an independent contractor with my own company. David was part of a group of businessmen I organized to act as an unofficial "board of directors" for each other. That morphed into consulting and I kept in touch with Optimum, doing ala carte marketing projects until his business grew enough for him to ask me to take on regular assignments. I'm paid and have set duties, which do not include facebook or the Optimum Forum, but as a 1099. I did have an office next door to David's at Optimum but moved to a lake in Hot Springs AR 6 years ago, so I'm retired but not retired. Dr G asked me to be the Tech Specialist because of my familiarity with product/policies (and maybe due to his comfort level with me) - being an ambitious SOB, I've taken on other responsibilities as I see them unattended and due to staff changes. I've watched Optimum grow from a small internal staff, move into new facilities (twice), add vice presidents, regional managers, special projects, new product categories...and then shrink back to close to it's origins.
  3. Ron@Optimum

    Optimum's Company Mentality

    Tug, more accurately Dr G is not your traditional CEO. Over the years David has been offered partnerships, venture capital, asked to sell product to Walmart, Autozone, etc and has always walked away. I've worked with many business owners over the years, he has a unique mentality - he's not "all about the benjamins". I've never known him to cheat a vendor, stretch accounts payable, or be unethical in any way. As has been pointed out, he could make more money/increase sales if he increased marketing (including hyping products), added unneeded line proliferation just to expand sales, relabeled products, or reduced quality. Optimum has relabeled products, but when asked to reduce quality to increase profitability, he refused (I was in that conversation). We could increase sales if Optimum opened up sales of Pro products to the public, but David feels so much loyalty to you guys, he won't do it. He takes his time bringing new products to market (to my frustration sometimes), because he continues to test and have others beta test, until he's confident in the quality. David is a very private man and HATES it when people compliment him, but I've known him for 16 years at different degrees of closeness (ironically, I don't work for him and never have) and haven't met a more honest, ethical, or flat out smarter man. Not only is he a chemical genius, but he has a prodigious memory...he certainly remembers every mistake I've made! Dr G IS Optimum-
  4. Ron@Optimum

    Opti-Coat Pro3

    Opti-Coat Pro3 is the ultimate in ceramic paint protection and gloss. It is the most advanced coating which provides protection and gloss and is four times the thickness of Opti-Coat Pro or Pro+. Opti-Coat Pro3 provides the most chemical resistance and environmental protection. Opti-Coat Pro3 enhances the durability of your vehicle’s paint by adding several layers of protection for the life of your car. Opti-Coat Pro3 provides a protective ceramic coating with superior resistance to swirling, chemical etching, and fading. Then, Opti-Coat Pro3 Top Coat is added to further increase the hardness and scratch resistance of the ceramic clear coat for the life of your vehicle’s paint. Opti-Coat Pro3’s advanced formulation was designed to create a tougher, thicker, more scratch resistant, multi-layer clear coat with greater depth and gloss. It is a permanent hydrophobic layer of protection. It is chemically resistant so it won’t dissolve after multiple car washes and won’t diminish under corrosive acids like bird droppings. Any additional dirt, grime, or bugs come off with ease and you will never have to get your car waxed again. Furthermore, it is non-oxidizing so Opti-Coat Pro3 will lock in that shine and protects against damaging UV rays for the life of your car. OC3 is a Pro Only product
  5. looking through some old notes, found this: Gloss-Coat ideal pH = 2 to 10, do not use products with PH > 10.
  6. Ron@Optimum

    Opti-Coat Pro3

    beyond the snark, Auto, Optimum always enjoys the suggestions on how it should market products, what products it needs, and the tests it should perform. Everybody knows our business better then we. You obviously don't understand how Optimum operates and that's understandable because we're not a "traditional" company. Of course we want more sales, to be recognized as the leader in car care products, enjoy the respect and love of all. We also accept in a social media world some of that is unattainable. I'm curious if you've made the above testing suggestions to all the over ceramic coating manufacturers - I haven't noticed any deep dive analysis on their products (beyond self serving promotional marketing)? Optimum could do all that expensive, time consuming research and it would be blown off as hype...I've been told more than once that our coatings are "snake oil", ironic when you consider the large number of ceramics now available. Dr G's approach is to authorize the best installers and incentivize them to sell the products. They are the best sales force we could employ. Last point - ceramic coatings aren't for everyone and OC3 in particular will be limited to those who want the best...Optimum can live with that.
  7. Ron@Optimum

    OC 3

    according to Dr G, additional layers of ceramic coating ensure complete coverage and may increase gloss, but do not change hardness/chemical resistance/durability.
  8. Ron@Optimum

    CCR Issues

    unfortunately CCR is not a cure all - good luck!
  9. Ron@Optimum

    Opti-Coat Pro3

    Optimum depends on it's reputation AND the quality of it's installers to sell OC3. I'm not sure how we would overcome skepticism over any tests and too many qualities are nearly impossible to quantify. There's no easy way to do durability testing, gloss and shine can be measured (but how often?), chemical/UV resistance another tough one. Bead size vs sheeting is an argument waiting to happen, everyone has different opinions over which is best. I know Dr G is happy with OC3 sales and felt it filled a niche in our ceramic coating lineup. Our first distribution of OC3 was to Pro Installers, to use on their personal vehicles and they became beta testers and their cars a billboard for the product.
  10. Ron@Optimum

    OC 3

    I'm glad Tug made the point about layering - when Pro+ or OC3 are applied you call that layering since they go on separately, but after they bond it's not layers in the traditional sense. The products become one with the clear coat with no discernible differences and that's why OC is so durable.
  11. Ron@Optimum

    CCR Issues

    videos are always difficult to decipher (for me) - see some kind of damage (you say not delam?) and hazing. Prep for CCR calls for decontamination, polishing with Hyper Compound/wool pad to remove oxidation and abrade the paint, and finally clean up with Paint Prep. Did you do all that? Tug Bankert (an Optimum Pro Installer) had this post under Optimum Products Discussion: Ccr will repair and restore oxidized paint so long as there is enough clear coat for it to bond do. If their is failure than no. Power clean straight, ferrex and clay, scuff slightly with hyper compound and wool pad on a da and lay it down
  12. Ron@Optimum

    OC 3

    Tug, always appreciate your Pro insights. I have not tested OC3 yet (Dr G promises to install on my new car, but I don't get to Memphis often). There are a lot of characteristics expected of ceramic coatings, including durability, UV protection, chemical resistance, hardness, gloss, slickness, etc. The chemistry to make all this happen sometimes works at cross purposes - the conflict between SiC and Si02. Optimum's original ceramic was durable (still on cars 14 years later), hard, and chemically resistant, but it wasn't as "shiny" and slick as some others on the market. The Si02 components in competitors made them shiny and slick but reduce durability, hardness, and resistance, requiring re-application/reloading. Even though pro installers don't even touch cars (slickness), customers wanted those features, so Dr G formulated Plus. The effort to be all things to all people would give Dr G grey hair, if he wasn't bald!
  13. Ron@Optimum

    NEW FORMULA HYPER SEAL

    though it's surface cured quickly, we recommend waiting an hour before driving in rain.
  14. Ron@Optimum

    NEW FORMULA HYPER SEAL

    Starting next week, Optimum will begin shipping revised formula Hyper Seal (identified it a gold New Formula sticker). Hyper Seal is already Optimum's most durable wax/sealant and the new formula will extend it's longevity to a year +. Opti-Coat Hyper Seal is formulated for ceramic coatings but works equally well on regular clear coat. Hyper Seal can be found under the Maintenance tab at opticoat.com.
  15. Ron@Optimum

    opti-coat pro plus and rain after fresh install

    A car with Opti-Coat Pro (or Plus) can be driven in rain 1 hour after coating IF it's had Opti-Seal or Hyper Seal applied. Curious about your interest since your not a Pro Installer?
  16. Ron@Optimum

    opti-coat pro plus and rain after fresh install

    The original recommendation was apply Opti-Seal/Hyper Seal and the car can be driven in rain after 1 hour. Experience taught us that if there was a chance of rain and no sealant was added, wait 12 hours before exposing it. It was not a change in formula, more experience with the product.
  17. Ron@Optimum

    CCR Issues

    Response from Dr G (similar to mine) - CCR is for oxidized paint that still has film integrity. Once the paint starts failing and is delaminating there is no way to save it and requires repaint. That seems to be the case here based on the statements like paint melting.
  18. Ron@Optimum

    opti-coat pro plus and rain after fresh install

    can't answer that -
  19. Ron@Optimum

    CCR Issues

    I can't open the video - was there clear coat on the spoiler? CCR is a clear coat restorer, but needs clear to bond, so won't work where clear is gone.
  20. MDR has a 3.5 pH, close enough to neutral that it doesn't remove Coating.
  21. Ron@Optimum

    opti-coat pro plus and rain after fresh install

    can't say exactly when, but at least 3 years ago.
  22. Ron@Optimum

    NEW FORMULA HYPER SEAL

    the recommendation for 12 hours after application remains, even if Hyper Seal or Opti-Seal are added.
  23. Ron@Optimum

    NEW FORMULA HYPER SEAL

    Starting next week, Optimum will begin shipping revised formula Hyper Seal (identified it a gold New Formula sticker). Hyper Seal is already Optimum's most durable wax/sealant and the new formula will extend it's longevity to a year +. Opti-Coat Hyper Seal is formulated for ceramic coatings but works equally well on regular clear coat. Hyper Seal can be found under the Maintenance tab at opticoat.com.
  24. Ron@Optimum

    Advantages using Opti-Bond?

    don't know if it will "migrate" but at worst it adds a layer of protection.
  25. I've had both Opti-Coat Pro and Gloss-Coat, never opened and kept refrigerated, go gel (but they were several years old)...indefinite shelf life means unpredictable.