Wayward Sun Posted December 21, 2018 Share Posted December 21, 2018 I have seen some advertisers call Optimum Gloss Coat a "ceramic". But I notice that you do not include this word in product descriptions. I want to be sure that I am being honest with customers. Can you give guidance please on which, if any, Optimum products can properly be referred to as ceramic? Quote Link to comment Share on other sites More sharing options...
Ron@Optimum Posted December 22, 2018 Share Posted December 22, 2018 Optimum Coatings are described as "ceramic" and that refers to the hardness once cured. I consider "ceramic" as somewhat of a marketing buzzword, like "nano", and "9h", but you can honestly use it as a descriptor. "A ceramic is a solid material comprising an inorganic compound of metal, non-metal or metalloid atoms primarily held in ionic and covalent bonds. Common examples are earthenware, porcelain, and brick." Quote Link to comment Share on other sites More sharing options...
Wayward Sun Posted December 25, 2018 Author Share Posted December 25, 2018 Thanks Ron, you have been consistently helpful. So, I will think of "ceramic" as a generic descriptor. It is easier than explaining "ionic and covalent bonds Quote Link to comment Share on other sites More sharing options...
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