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I've been tempted to mention the new and newly realized products in the sales funnel, but understood I had to wait until they are official.  The announcements will be in the next few days and when I get the details, they will appear here!  I can say that there are some new products and some re-positioned for improved marketing.  A new line of polishers, both DA and rotary is coming and some will be cordless.

Anyone watching will see that Optimum has introduced many new formula products in the last year, some substantial improvements, some more incremental.  I can report that Dr G is incredibly engaged right now, paying attention to the industry, competition, and marketing. What once seemed a simple business has gotten very complex, with new manufacturers appearing monthly and taking chunks of the market, along with a huge increase in advertising. As one Optimum Regional Manager pointed out, poaching of employees AND customers is at new highs. 

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